We set up paid social advertising on Facebook, Instagram, TikTok and LinkedIn so it drives leads, sales and audience re-engagement, not just clicks.
We build a system: analyse the niche, test audiences, creatives and offers, optimise campaigns and scale what is proven by data.
Paid Social Advertising and Meta Ads Services
Paid social advertising is media-based digital advertising that finds potential customers based on their interests, location, demographics and other parameters.
It works both manually and with AI support to identify the most effective audiences for your business.
The goal of paid social advertising:
- Increase sales of products and services
- Grow brand awareness
- Develop social media presence and audience engagement
What Our Paid Social Management Includes
Paid social strategy
We define campaign goals, funnel structure, target audiences, offers, creative angles and KPI logic for Meta, Instagram, Facebook, TikTok or LinkedIn.
Campaign setup
We create campaigns, ad sets, audiences, placements, events, budgets and optimisation settings based on the goal: leads, sales, traffic, awareness or app activity.
Creative testing
We test hooks, messages, formats, UGC, static banners, Reels, Stories, videos and landing page angles to find what converts.
Analytics and tracking
We check Meta Pixel, Conversions API, TikTok Pixel, GA4 events, lead forms, ecommerce events and attribution quality.
Remarketing and audience warming
We build campaigns for website visitors, engaged users, video viewers, social followers and customer lists.
Scaling and optimisation
We analyse CPA, ROAS, lead quality, creative fatigue, frequency, audience overlap and funnel performance to scale what works.
WHO IT’S FOR
E-commerce & Retail
Education & Online Courses
Service-Based & B2C Businesses
Tourism & Entertainment
Digital Products & SaaS
Beauty & Health
What Problems Paid Social Advertising Solves
Social media ads fail when there is no offer, no creative strategy, no analytics and no clear funnel. We build campaigns as a system, not just as boosted posts.
Ads get impressions and clicks, but not enough qualified leads or purchases
Creatives burn out quickly and campaigns stop scaling
Facebook, Instagram or TikTok campaigns target the wrong audiences
No clear funnel: cold traffic, warm audiences and remarketing are mixed together
Tracking is incomplete, so Meta Ads or TikTok Ads optimise for weak signals
The business cannot understand which creatives, audiences and offers generate profit
HOW WE WORK
Step 01
Audit
We review your website, social media, ads, funnel, and weak spots. We figure out what’s blocking your growth and where the real opportunities are.
Step 02
Business & Audience Research
We study your audience, competitors, and buying behavior. We define the triggers and messaging that will actually convert.
Step 03
Strategy & Campaign Planning
We create a step-by-step plan: who to target, what offer to show, which format to use, and when. You get a system — not random ads.
Step 04
Creative Brief
We prepare clear guidelines for banners, videos, and copy — so your ads don’t just get clicks, but actually sell.
Step 05
Technical Setup & Tracking
We properly set up ad accounts, pixels, events, and trackingso every lead and sale is recorded accurately.
Step 06
Launch & Testing
We test different audiences, creatives, and offers to see what works best in your market.
Step 07
Optimization
We cut what doesn’t work and scale what does. Over time, costs go down and results go up.
Step 08
Scaling
We increase budgets on the most profitable combinations to maximize your return on every dollar spent.
Step 09
Reporting
You see real numbers — leads, costs, sales, ROI. No fluffy reports. Just data that matters.
Step 10
Next Steps & Growth
We show you where to scale next —new markets, stronger offers, higher sales volume.
TYPES OF PAID SOCIAL ADVERTISING
Suitable for B2C businesses and broad audiences. Ideal for sales, services, and engagement through feed ads and Messenger.
Perfect for brands with visually appealing products — fashion, beauty, restaurants, e-commerce.
Ads in feed, stories, and reels increase attention and sales.
TikTok
Great for younger audiences and creative brands.
Video content quickly attracts attention and generates new customers.
Ideal for B2B, professional services, and corporate solutions. Helps attract partners, clients, and industry specialists.
META Ads
Meta Ads include Facebook, Instagram, Threads, Messenger, and Audience Network.
Who it’s for:
- Businesses of any size with different sales cycles.
Why it works:
- Drives both short-term sales and long-term growth
- Increases engagement and followers
- Builds brand recognition and trust
Best for: Businesses that want to sell while building brand presence in social media.
Conclusion: Meta works well for both performance-driven campaigns and long-term brand building.
TikTok Ads
TikTok Ads — advertising on TikTok and Pangle/Global App Pangle placements.
Who it’s for:
- Younger audiences
- brands with dynamic products
- startups looking for fast traction
What it delivers:
- Fast growth in product and service sales
- Native engagement through video content
- Increased brand awareness and traffic
Best for: Fashion, cosmetics, gadgets, and trending services.
Conclusion: TikTok is ideal when emotional, dynamic content drives buying decisions.
LinkedIn Ads
LinkedIn Ads — advertising for professional and B2B audiences.
Who it’s for:
- B2B companies
- high-ticket services
- SaaS businesses
- corporate solutions
What it delivers:
- High-quality leads from specific professional segment
- Brand awareness among companies and specialists
- Targeted reach by job title, industry, and company size
Special note: Traffic is more expensive, but lead quality is significantly higher.
Our clients
FREQUENTLY ASKED QUESTIONS
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OTHER SERVICES
Market Entry & Scaling Strategies
Planning expansion into new markets and increasing sales.
In-Depth Business & Competitor Audit
Analysis of strengths and weaknesses to improve performance and efficiency.
Keyword & Advertising Analysis
Research of key search queries and traffic channels for more precise targeting.
Advertising Campaign Optimization
Performance analysis and identification of effective approaches to reduce cost per lead or sale.
Advertising should be controlled, not random.
Let’s break down your project
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