How We Launched Wholesale Fuel Sales from Scratch and Got B2B Leads in the First 3 Days
Services
Challenge
The client operates in the wholesale fuel supply niche: diesel and A-95 gasoline meeting the Euro-5 standard, with a minimum order volume starting from 2,000 liters. It is a B2B segment: transport companies, agribusinesses, logistics firms, and enterprises with their own vehicle fleets. The goal was to quickly test demand and launch lead generation from scratch.
Goal
Quickly test demand and generate qualified B2B leads. Launch advertising from scratch and show results in the first few days without wasting budget on irrelevant audiences.
Results
Key launch challenges
- there was no systematic Meta advertising — the project started from scratch
- retail buyers had to be filtered out immediately to reach B2B demand
- there was no campaign structure tailored to wholesale B2B specifics
- it was important to show results quickly — in the first days after launch
B2B fuel advertising requires a precise message from the very first touchpoint — broad reach is expensive here and brings irrelevant traffic.
Launch strategy
From day one, we avoided broad targeting and used a clear B2B approach:
- focus on wholesale orders from 2,000 liters
- Euro-5 standard
- specific cities
- a straightforward message without unnecessary creative fluff
Creative
We launched a simple but strong static creative:
WHOLESALE EURO-5 FUEL / from 2,000 L / Diesel / A-95 Gasoline
No “creative abstraction.” Clear, direct, and relevant for people who actually buy wholesale.
Audiences
- entrepreneurs
- logistics companies
- carriers
- fleet owners
- agribusiness
Campaigns were segmented by city to control quality and reallocate budget quickly.
Optimizing the first 72 hours
- CTR analysis
- lead cost tracking
- cutting weak segments
- reallocating budget to cities with cheaper and higher-quality leads
Results in the first 3 days
- 52,055 reach
- 78,710 impressions
- €142.56 spend
- 85 leads
- around €2 per lead
What Worked
A clear B2B message with a minimum order volume from 2,000 liters — it filtered out retail demand right at the ad level.
Simple static creative without abstraction: product name, volume, and standard — exactly what a B2B buyer needs to make a decision.
Segmentation by city made it possible to control lead quality and quickly reallocate budget.
Maximum control in the first 72 hours — we cut weak segments before they could consume the budget.
A launch without complicated funnels — a direct and clear offer for an audience that already knows what it wants.
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