Supplements Online Store: How We Optimized Advertising and Increased Orders
Services
Challenge
Our client is a supplements online store selling a drainage drink for reducing swelling, detox, and weight control. The project was launched almost from scratch: there was no advertising infrastructure, no analytics, and no tracking. The goal was to bring the brand to market quickly and build a customer acquisition system through Google Ads.
Goal
Build a customer acquisition system through Google Ads, set up analytics, and launch sales quickly. Test demand for the key products.
Results
Key launch objectives
- build analytics from scratch
- launch advertising as quickly as possible
- track the full buyer journey
- test demand for top products
The project had to be launched quickly without ready-made infrastructure.
Analytics setup
- Google Tag Manager
- Google Analytics 4
- Google Ads
- Google Merchant Center
We configured the full e-commerce event chain from product view to purchase.
Launch: first week
Search campaigns were launched for the top products. Result: 9 orders, CPA UAH 57.64, budget UAH 518.
Performance Max
At the beginning of the second week we added PMax. Second-week result: 32 orders, budget UAH 2,308.
Month-over-month dynamics
Month one: 263 conversions, CPA UAH 42.18, CTR 2.5%, budget UAH 11,119.
Month two: 435 conversions (+65%), CPA UAH 37.77 (-10.47%), CTR 1.79%, budget UAH 16,432.
- Clicks: +58.54%
- Impressions: +121.28%
- Conversions: +65.06%
- CPA: -10.47%
What Worked
The right analytics from day one — gave us optimization data already in the first week.
Launching with top products first rather than the entire catalog.
Adding Performance Max after collecting the first data.
Stability without relaunches — CPA dropped by 10.47% in the second month.
Gradual budget scaling with performance control.
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