Over $133,000 in Revenue Generated Through Advertising for an Online Decor Store
Services
Challenge
Bazzarr is an online store of home decor and gifts: decor, interior elements, gift products, and seasonal decor. Most purchases are emotional. It is a competitive niche with a large catalog and strong seasonality. The business needed a stable sales system through Google Ads.
Goal
Increase the number of purchases and scale sales through Google Ads. Improve advertising profitability and optimize the product catalog.
Results
Key niche challenges
- high competition in e-commerce
- a broad catalog without structure
- strong seasonality
Proper feed management and campaign stability were the key factors.
Advertising strategy
Performance Max with a product catalog. The algorithm showed products across all Google channels.
Feed optimization
- product titles
- categories and attributes
- relevance to search queries
Scaling
Gradual growth after stabilization without abrupt changes.
Result
- UAH 248,657 ad budget
- UAH 5,313,231 in revenue
- 992 sales
- ROAS 21
- 2,101,695 impressions
What Worked
Performance Max optimized for conversion value.
Product feed optimization.
Campaign stability.
Gradual budget scaling.
Coverage across all Google channels through PMax.
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