How We Significantly Increased Sales of Asian Snacks Through Advertising
Services
Challenge
Asia Goods Store is an online store of Asian products: Korean and Japanese cosmetics, snacks, beverages, and noodles. It is a competitive niche with active marketplaces, so CAC is often quite high. We needed a strategy built not only around the first purchase, but around customer LTV.
Goal
Scale sales through Google Ads, stabilize profitability, and build a growth model around customer LTV. Shift from a CAC-first mindset to a repeat-order strategy.
Results
Key issues before launch
- high CAC due to competition
- no focus on repeat purchases
- difficulty scaling
- uneven budget distribution
In competitive niches, it is important to look beyond the first-purchase cost — LTV is the key metric.
LTV strategy
Instead of focusing only on the first purchase, we built a repeat-order model. Customers regularly reorder snacks and cosmetics — which makes it possible to recover CAC over time.
Google Ads Performance Max
- optimization for purchases and maximum conversion value
- separate campaigns for core sales, scaling, and testing
Scaling
After stabilization, budgets were gradually increased without abrupt changes.
Result
- UAH 211,318 ad budget
- UAH 810,426 in conversion value
- 609 sales
- ROAS 3.8
What Worked
An LTV strategy: profitability was evaluated over repeat orders, not just the first purchase.
Performance Max optimized for conversion value.
A stable campaign structure without relaunches.
Gradual budget scaling.
Campaign segmentation: core sales + new audiences + testing.
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