Building a Stable Lead Flow for a Business Club in Poland and Germany
Services
Challenge
BIZON CLUB is a business club for entrepreneurs in Poland and Germany. The club regularly organizes meetings, business lunches, and events where entrepreneurs exchange experience, make new connections, and meet potential partners. Entry requirement: company turnover from €1 million per year. The task was to generate high-quality applications for event participation and expand the pool of long-term members.
Goal
Attract relevant entrepreneurs to club events, filter out non-target audiences from the start, and focus not on lead volume but on lead quality. Build a stable lead flow through Meta advertising without overloading the sales team.
Results
Key problems before launch
- the need to attract entrepreneurs with a specific profile — annual turnover from €1 million
- non-target leads overload the sales department and reduce efficiency
- standard “volume-first” advertising does not work for a club of this level
- different markets — Poland and Germany — require separate segmentation
The main task was not to collect more leads, but to make sure every lead was a target one.
Strategy
For a business club, it is important not just to collect leads, but to attract relevant entrepreneurs. That is why we launched event-focused lead generation campaigns from the start, clearly outlined the participation requirements in the ads, and highlighted the club’s value — networking and live communication.
The key point: we openly stated the entry requirement of €1 million annual turnover in the ad itself — to filter out non-target leads before the click.
Campaign structure
- separate campaigns for different events
- geo segmentation — Poland and Germany
- focus on entrepreneurs and business owners
- optimization for leads, not clicks
This improved lead quality, reduced the workload on the sales team, and allowed the team to work only with genuinely interested participants.
Communication
We did not promise magical results in communication:
- live photos and videos from real events
- emphasis on atmosphere, people, and networking
- clear explanation of who the club is for — and who it is not for
- simple, understandable language without marketing noise
This approach immediately built trust and naturally filtered out non-target audiences.
Creatives
The ads used photos and videos from real events, posters for business lunches and meetups, and videos with the real event atmosphere — simple feed and story formats without staged aesthetics.
Result
- $18,310 invested in advertising
- 213 qualified leads
- stable flow of applications for club events
- high contact quality already at the lead stage
All results are confirmed by Meta Ads Manager data. The number of leads and spend fully match Ads Manager statistics.
What Worked
The openly stated entry requirement of €1M+ turnover filtered out the wrong audience already at the ad level.
Focus on lead quality rather than quantity — optimization for leads, not clicks.
Separate campaigns for each event with geo segmentation ensured relevance in each market.
Live communication from real events created trust and set correct expectations for potential participants.
Honest messaging — including who the club is not for — improved the quality of submitted leads.
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