How We Generated Over UAH 11.6 Million in Revenue for an Electronics Online Store
Services
Challenge
V-Smart is an electronics online store: smartwatches, headphones, portable electronics, and accessories. It operates in a competitive niche with active marketplaces. The goal was to build a stable ad system that scales sales without a sharp increase in conversion cost.
Goal
Scale sales through Google Ads, improve campaign efficiency, and increase revenue. Build a stable system with controlled profitability in a competitive niche.
Results
Key niche challenges
- high competition in Google Shopping
- a large product catalog
- constant price competition with marketplaces
- the need for a stable flow of new customers
The key was the right feed and a stable system.
Campaign strategy
Performance Max with the full product catalog. Optimization focused on maximum conversion value.
Product feed optimization
- product titles
- categories and attributes
- catalog structure
Google matched products to search queries more accurately.
Stability
Without frequent relaunches, the algorithm accumulated data and gradually improved results.
Result
- UAH 213,477 ad budget
- UAH 11,687,585 in revenue
- 948 sales
- ROAS 54.7
- 1,897,270 impressions
What Worked
Performance Max with optimization for conversion value.
Product feed optimization — Google matched products to queries more accurately.
Stable campaigns without relaunches.
Gradual budget scaling.
Correct handling of a large product catalog.
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