How We Scaled a Military Clothing Store to 568% ROAS and $89,666 in Revenue

Key launch challenges

• the previous contractor did not control performance and could not organize campaigns properly
• there was no separation between cold and warm traffic
• budget was artificially limited because of the fear of falling ROAS
• there was no clear campaign structure
• sales were unstable and revenue could not be forecast reliably

The store had strong potential — what it lacked was a system and confidence in scaling.

Campaign structure

Cold traffic:

• interests: tactical gear, military style, outdoor activity
• broad audiences
• lookalikes based on buyers

Warm traffic:

• users who viewed products over the last 7–28 days
• engagement with the store’s social media
• dynamic remarketing for repeat sales

Cold traffic delivered scale and audience testing, while warm traffic stabilized unit economics and increased ROAS.

Budget scaling

$50 → $80 → $120 → $180 → $250 per day. Every step came only after stable economics had been confirmed. Scaling was achieved without losing efficiency.

Analytics and optimization

We continuously tracked CTR, CPC, CPA, add-to-cart actions, and page depth. Campaigns were optimized around effective audiences and creatives — weak combinations were shut down, profitable ones were scaled.

Result

• $89,666 in monthly revenue
• 1,895 sales
• 568% ROAS (5.68)
• average cost per sale — $8.33
• average order value — $50
• ad spend — $15,777
• the controlled scaling system works consistently