Over $350K in E-commerce Revenue in the Electronics and Gadgets Niche
How we achieved a 32.5 ROAS and UAH 14 million in revenue for Viber Shop through Google Ads Performance Max — campaign structure by segment, feed optimization, and stability in the competitive electronics niche. Niche: electronics, smartphones, accessories, and gadgets.
Services
Challenge
Viber Shop is an online store of electronics and gadgets: toys, lamps, mobile accessories, portable electronics, and generators. It is one of the most competitive e-commerce niches. The business needed a system that could consistently generate sales with controlled profitability.
Goal
Scale sales through Google Ads, increase revenue, and optimize campaigns. Maintain profitability while scaling in a highly competitive niche.
Results
32.5
ROAS
2 533
Sales
432 557 грн
Ad budget
Key niche challenges
- high competition in Google Shopping
- a large product catalog
- constant price competition with marketplaces
The key was a stable system and the right feed.
Strategy
Performance Max with the full catalog. Advertising across all Google channels.
Campaign structure
- main catalog
- popular categories
- separate product groups
Feed optimization
- product titles
- categories and attributes
Result
- UAH 432,557 budget
- UAH 14,070,358 in revenue
- 2,533 sales
- ROAS 32.5
- 3,986,105 impressions
What Worked
Performance Max with the full catalog.
Campaign structure based on product segments.
Product feed optimization.
Stability without relaunches.
Gradual scaling.
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