From Zero to 197 Leads for a Construction Company Across 3 Countries

Key problems before launch

• the website was not optimized for large traffic volumes
• three different markets meant different customer behavior and mentality
• there was no stable lead flow — the system had to be built from scratch
• some of the early leads were low quality

We had to launch advertising in three countries at once and find an approach that worked in each of them.

Strategy

The website was not ready for large-scale traffic, so we chose the Lead Generation format. The core offer was a free renovation cost estimate. After the lead was submitted, a manager contacted the prospect and arranged a visit from a specialist for measurements.

Campaign structure

We identified the most relevant audience interests:

• renovation and construction
• real estate and housing investment
• townhouses, cottages, and villas
• IKEA and apartment/house renovation

Campaigns were launched separately for each country, and different interest groups were tested. After the first results, we kept only the audience combinations with the lowest CPL.

Messaging and creatives

In creatives, we focused on:

• full-service renovation
• saving time and budget
• fixed estimates
• a free cost calculation

We used real interior photos and completed project examples localized for each country. The best-performing ads were simple visuals with a clear CTA — no complex phrasing, just a specific benefit.

Result

• 197 leads
• €4,925 in ad budget
• a stable lead flow for renovation services across 3 countries

Campaigns consistently generated leads. The system became scalable and ready for larger budgets.