538 Top-10 Rankings in 12 Months: SEO Scaling in Building Materials and Wholesale Supply
Services
Challenge
CCP is a construction company with wholesale building materials supply in Dnipro. At the start: weak organic visibility, limited coverage of commercial queries, no deep category structure, and very few regional pages. The niche is competitive — major local warehouses and marketplaces actively dominate the top positions.
Goal
Bring key categories into the Top 10, cover building materials queries, scale organic traffic, and strengthen the company’s regional presence in Dnipro. Build a stable SEO-driven sales channel for wholesale buyers.
Results
Key issues before launch
- weak organic visibility — limited coverage of commercial queries
- no regional pages for Dnipro
- no deep structure for building materials categories
- unstable traffic dynamics
- competition with marketplaces and large local warehouses
Without regional optimization and a deep category structure, it was impossible to compete with large players in the local top results.
Technical audit
- indexation check
- speed optimization
- fixing technical errors
- improving the URL structure
- sitemap optimization
Structure scaling
- pages for building materials categories
- pages for product types
- regional pages optimized for “Dnipro” queries
- SEO filters
Semantic core
We collected queries such as: building materials Dnipro, wholesale building materials base, building materials store, buy building materials, and specialized product queries. Then we clustered them into commercial, regional, product-specific, and niche-specific groups.
On-page optimization
- Title and Description optimization
- correct H structure
- SEO texts for categories
- internal linking
- product card optimization
Link building
- niche resources
- local Dnipro directories
- crowd marketing
- gradual authority growth
Result after 12 months
- 538 keywords in Google’s Top 10
- 1,160 organic clicks
- 69,900 impressions
- CTR 1.7%
- average position 30.6
The graph shows a stable upward trend throughout the year with gradual visibility growth.
What Worked
Regional optimization for Dnipro — local pages made it possible to compete with marketplaces on regional demand.
A deep structure for building materials categories — each product group got its own SEO page.
A focus on commercial queries — optimization for users ready to buy, not just looking for information.
Local link building through Dnipro directories — increased the domain’s regional authority.
Systematic work over 12 months without pauses — the steady upward trend was the result of consistency.
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