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CASE STUDIES

We work with projects of various scales and geographies, forming a team for the specific tasks of your business.

We would love to show you everything we have done, but the confidentiality of our clients is above all. Most of our projects are protected by NDA. Below we have collected those works that we can openly share.

COMPLETED PROJECTS

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Cover visual for the Secret Marketing case study on Google and Meta Ads acquisition for a crypto exchange

How We Scaled a Crypto Exchange Through 2 Channels and Tested 2 Different Acquisition Models

May 1, 2026
App installs
190 000+
Cost per install (CPI)
~$0,55–0,60
YouTube subscribers
3 000+
Cover visual for the Secret Marketing case study on B2B lead generation for wholesale fuel sales

How We Launched Wholesale Fuel Sales from Scratch and Got B2B Leads in the First 3 Days

May 1, 2026
B2B leads in 3 days:
85
Cost per lead:
$2
Cover visual for the Secret Marketing case study on Meta Ads sales funnel for a YouTube income course

How We Built a Sales System for a YouTube Income Course Through a Creator’s Personal Blog

May 1, 2026
Leads:
430+
Cost per lead:
$0.56–1.3
Purchase conversion:
28,3%
Cover visual for the Secret Marketing case study on Meta Ads ticket sales for three concerts

Selling Tickets to 3 Concerts for 3 Different Artists Through Meta

May 1, 2026
Tickets sold:
7 421
Cost per purchase:
$0.59–0.96
Ad budget:
$5.2K
Cover visual for the Secret Marketing case study on Google Ads attendee acquisition for a business forum in Europe

How We Brought 1,000+ Attendees to a Business Forum in Europe Through Google Ads

May 1, 2026
773 conversions
→ 1,000+ attendees
Cost per conversion:
$2.8
Ad budget:
$2.3K
Cover visual for the Secret Marketing case study on SEO scaling for electronics and e-mobility e-commerce

From 0 to 482 Keywords in the Top 10 in 12 Months: SEO Scaling in the Electronics and E-Mobility Segment

May 1, 2026
Keywords in Top 10
482
Organic clicks
4 880
Impressions
174 000
Cover visual for the Secret Marketing case study on multi-channel lead generation for an online English school

How We Scaled an Online English School Through Google, YouTube, Meta, and TikTok and Increased the Value of Every Lead

May 1, 2026
Cost per lead
3-10$
Conversions
30 000+
Traffic channels
4
Cover visual for the Secret Marketing case study on Meta and Google Ads scaling for a tech subscription service

How We Tested and Scaled a Tech Subscription Service Through Meta + Google

May 1, 2026
Meta = sales
299 at $2.86
Google = scale
543 conversions
Cover visual for the Secret Marketing case study on advertising and SMM lead generation for an international business forum

How We Generated 802 Leads at $1.33 for an International Business Forum Through Advertising + SMM

May 1, 2026
Leads
802
Cost per lead
$1,33
Ticket sales
~40%
Cover visual for the Secret Marketing case study on Meta Ads scaling for a Shopify dog products store

How We Scaled a Shopify Dog Products Store to €37,294 in 30 Days

May 1, 2026
Revenue in 30 days
37 294€
Peak daily revenue
3 000€
Budget growth
5x
Products in the catalog
~1 500
Cover visual for the Secret Marketing case study on Google Ads scaling for a beauty e-commerce brand

How We Grew from 50 Orders to 500+ per Month and Expanded 11x in Six Months

May 1, 2026
Sales per month:
from 50 → 555+
Growth in 6 months:
×11
Peak:
752 orders
Cover visual for the Secret Marketing case study on advertising revenue growth for an online decor store

Over $133,000 in Revenue Generated Through Advertising for an Online Decor Store

May 1, 2026
Revenue
5 313 231 грн
ROAS
21
Sales
992
Ad budget
248 657 грн
Cover visual for the Secret Marketing case study on Google and Meta Ads scaling for alcohol e-commerce

UAH 7.2M Through Google + 5,941 Sales from Meta for Alcohol E-commerce

May 1, 2026
Sales from Google Ads
17 499
Sales from Meta Ads
5 941
Google Ads ROAS
1 314%
Meta Ads ROAS
600%
Cover visual for the Secret Marketing case study on Meta Ads sales growth for the e-bike niche

$40,000+ in Sales for the E-bike Niche with a $1,980 Budget

May 1, 2026
Revenue
$40 970
ROAS
2195%
Purchases
52
Ad budget
$1 980
Cover visual for the Secret Marketing case study on lead quality improvement for UK university admissions

How We Rebuilt Lead Generation and Improved Lead Quality for UK University Admissions

May 1, 2026
Total spend
21 599.19 £
Cost per lead
9,25£
Leads
2 336
Cover visual for the Secret Marketing case study on Meta Ads donation campaigns for children with serious illnesses

How We Systematically Launched Donations for Children with Serious Illnesses Through Meta Ads

May 1, 2026
Donations
533
Ad budget
$1 006
Cost per donation
≈$1,89
Cover visual for the Secret Marketing case study on B2B lead generation for sales and recruiting consulting

Lead Generation Launch for a Sales Department and Recruiting Consulting Business

May 1, 2026
Average CPL
≈$9–10
Sales conversion
32%
Customer acquisition cost
≈$30–35
Cover visual for the Secret Marketing case study on candidate acquisition for a recruitment agency in Poland

A Hiring Strategy for Mass-Market and Niche Specialists for a Recruitment Agency

May 1, 2026
Ad spend
$833
Candidate applications
839
Cost per application
~$1
Cover visual for the Secret Marketing case study on SEO growth for an automotive business in Bulgaria

How We Brought an Auto Business into the Top 10 for 987 Keywords and Generated 257,000 Clicks from Google

May 1, 2026
Organic clicks
257 000
Keywords in Top 10
987
Impressions
5.35M
Average position
11,6
Cover visual for the Secret Marketing case study on Facebook Ads sales growth for a gifts e-commerce store

How Facebook Ads Generated Over UAH 578,000 in Sales for a Gifts E-commerce Store in 1 Month

May 1, 2026
Revenue per month
578 800 грн
ROAS
327%
Reach
494 598
Clicks
31 802
Cover visual for the Secret Marketing case study on ROAS growth for a Swedish toy e-commerce store

How We Took a Swedish Toy Store from Negative Returns to ROAS 4+

May 1, 2026
Ad spend
$18 000
Revenue generated
$72 000
ROAS
4+
Cover visual for the Secret Marketing case study on Instagram advertising system for a furniture brand

How We Turned Chaotic Instagram Advertising into a Stable Sales System for a Furniture Brand

May 1, 2026
Messages
948
Cost per message
1,45$
Spend
$1380,45
Lead cost reduction
на 41%
Cover visual for the Secret Marketing case study on analytics and Meta Ads optimization for CarProf Autokeskus

How We Rebuilt Analytics and Stopped Budget Waste for CarProf Autokeskus

May 1, 2026
Spend
39 861,16 €
Leads
24 900
Cost per lead
1,6 €
Cover visual for the Secret Marketing case study on lead generation for a business club in Poland and Germany

Building a Stable Lead Flow for a Business Club in Poland and Germany

May 1, 2026
Ad budget:
$18 310
Qualified leads:
213
Cost per lead:
≈ $86
Club entry:
from €1M annual turnover

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