From Ad Spend to Profit: How We Generated $60,000 with Facebook Ads from a $7,133 Budget in 3 Months
How we generated 2,424 leads for a windows store in the U.S. with $7,133 in ad spend and helped the business reach $60,000 in revenue over 3 months through Meta Ads — while solving the problem of falling ROAS during scaling. Niche: windows and glazing for homes.
Services
Challenge
A business selling windows and glazing solutions for homes and offices in the U.S. The client came in with the goal of improving results and scaling the business. Previous attempts to increase budget led to falling ROAS — it was impossible to scale without losing efficiency. The target was to reach stable revenue of $20,000 per month.
Goal
Increase the flow of qualified leads and sales, scale the business through new customers, and reach $20,000 in monthly revenue — without ROAS falling as the advertising budget increased.
Results
$7 133
Ad spend
2 424
Leads
$2,94
Cost per lead
Key launch challenges
- previous attempts to scale budget always led to falling ROAS
- there was no clear campaign structure or audience segmentation
- the business needed locally relevant leads — people who could actually receive installation
- revenue was unstable — the business could not consistently reach $20,000 per month
The main challenge was scaling without losing profitability: every budget increase was breaking ROAS.
Audience strategy
Cold audience:
- interest-based audiences
- broad audiences
- lookalikes based on previous buyers
Warm audience:
- product viewers over the last 7, 14, and 28 days
- social media engagement over the last 28 days
This made it possible to attract new customers while also bringing back those who had already shown interest.
Communication and offer
- free on-site measurement / consultation on window selection
- local relevance — targeting specific cities and districts
- photos and videos of real projects, installation process, and before/after results
- social proof: customer reviews and photos of installed windows
- simple CTA: “Book a measurement in 5 minutes”
Scaling
The budget was increased from $50 to $90 per day — only after lead cost had stabilized at each stage. New audiences and creatives were tested on small budgets before scaling.
Result in 3 months
- $60,000 in revenue from ads
- 2,424 leads
- $2.94 cost per lead
- $7,133 in ad spend
- the $20,000 monthly goal was reached and exceeded
What Worked
Deep audience segmentation — cold and warm traffic, without wasting budget on people who were not interested in windows.
Scaling only after lead cost stabilized — this solved the main problem of falling ROAS.
Local relevance: targeting specific cities and districts — ads only to people who could actually get installation.
A strong offer — “Book a measurement in 5 minutes” — supported by photos of real projects and social proof.
Continuous monitoring and landing page optimization — traffic-to-lead conversion improved throughout the full 3 months.
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