Scaling a Travel Products Store to 1010% ROAS
Services
Challenge
A travel products store in Poland selling backpacks, organizers, gadgets, and accessories. In addition to the online store, the business also has a local offline point of sale. The core issue was that ROAS dropped sharply every time the ad budget increased — so it was impossible to scale without losing profitability. We have worked with this project from the very beginning and addressed all challenges together.
Goal
Increase sales and revenue stability, optimize campaign structure, and reach high turnover without ROAS dropping as the budget scales.
Results
Key launch challenges
- when the budget increased, ROAS dropped sharply — scaling was blocked
- there was no clear campaign structure or audience segmentation
- profitability had to be preserved while increasing revenue
The main challenge was not just spending more, but finding a way to grow without hurting profitability.
Campaign structure
Cold traffic: reaching new customers through interests and lookalike audiences.
Warm traffic: remarketing users who viewed products or added them to cart.
Scaling approach
New audiences and creatives were tested on small budgets — and only after effectiveness was confirmed did we scale them gradually. This solved the main issue: ROAS no longer dropped when the budget increased.
Analytics and optimization
- constant monitoring of CTR, CPC, CPA, and add-to-cart actions
- campaigns were adapted toward the best-performing audiences and creatives
- new banner and video formats were tested alongside the product catalog
Close collaboration from the very beginning and freedom for testing made it possible to solve challenges quickly.
Result
- $77,499 in monthly revenue
- 217 sales
- 1010% ROAS (10.10)
- average cost per sale — $35.35
- average order value — $360
- ad spend — $7,670
- campaigns scaled without losing efficiency
What Worked
Clear separation of cold and warm traffic — each stage of the funnel got its own logic.
Testing on small budgets before scaling — this solved the core issue of falling ROAS.
Optimizing campaign structure and testing new formats: banners, video, and catalog ads in parallel.
Gradual budget increases only after each step had proven efficient.
Working together from day one and having freedom to test — this made it possible to react quickly and solve challenges.
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