189,000 Clicks in 6 Months: How We Brought a News Portal into the Top 5 for 1,106 Keywords
Services
Challenge
Econom is a news and analytical media portal. At the start, organic traffic was unstable, some materials were not ranking, the site had no clear SEO structure for categories, and news content was weakly optimized. The news niche is highly competitive and strongly depends on fast indexing and the right structure.
Goal
Scale organic traffic, push key pages to the top, and increase visibility for informational queries. Stabilize growth without sharp drops and secure Top 5 positions in Google.
Results
Key launch challenges
- unstable organic traffic — sharp swings without systematic growth
- some materials were not ranking despite content relevance
- there was no clear SEO structure for portal categories
- news materials were weakly optimized for search queries
- the potential of Google Discover was not being used
The news niche depends on indexation speed and CTR — without the right technical foundation and structure, growth is impossible.
Technical optimization
- indexation audit
- category structure optimization
- improved loading speed
- technical issue fixes
- sitemap optimization
Content optimization
- rewriting and SEO optimization of key materials
- proper headline structure
- Title and Description optimization
- internal linking between materials
- CTR improvements through better snippets
News SEO
- Google Discover optimization
- fast indexation of materials
- refreshing older articles
- semantic expansion for trend-based queries
Semantic scaling
- clustering informational queries
- expanding categories
- creating new landing pages
- covering related topics
Results in 6 months
- 189,000 clicks
- 1.41M impressions
- CTR 13.4%
- average position 7.5
- 1,106 keywords in Google’s Top 5
The graph shows a clear upward trend with accelerated growth after the third month of work.
What Worked
The right news structure — a clear category system and fast indexation of new materials.
Systematic content optimization: headlines, Title, Description, and internal linking all working within one logic.
CTR work through snippets — 13.4% CTR is far above the niche average.
Google Discover optimization and fast indexation — news items started ranking right after publication.
Semantic scaling and related topic coverage — delivered stable growth without traffic drops.
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