Blog
Here we share our experiences, ideas, and what's currently working in digital. We write about what's worth paying attention to and what's already giving results in practice. If you want to know what's happening and what's worth using in the digital market - this is the place for you.
Articles
17 Brutally Honest Truths About Advertising in Meta (Facebook and Instagram)
March 15, 2026
Meta advertising is not about the right settings. It is about the combination of creatives, the offer, and constant testing. Here are 17 honest principles.
Автор:
Serhii Sek
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How to Reduce Low-Quality Leads from Performance Max in 2026
March 10, 2026
The number of inquiries is growing, CPA looks attractive, but there are no sales. Here is why Performance Max brings low-quality leads and how to fix it.
Автор:
Serhii Sek
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Post-View Attribution in Simple Terms: Why the Numbers in Ad Platforms and Google Analytics May Not Match
March 7, 2026
The ad platform shows sales, while Google Analytics shows fewer. Who is lying, and how should you interpret this data correctly?
Автор:
Serhii Sek
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Meta Is Moving Toward AI-First Advertising: What It Means for Targeting in 2026
March 5, 2026
Meta is officially moving toward a model where algorithms make most decisions. Here is what is changing in targeting and how to adapt.
Автор:
Serhii Sek
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