How Facebook Ads Generated Over UAH 578,000 in Sales for a Gifts E-commerce Store in 1 Month
How we scaled a festive decor online store to UAH 578,800 in revenue in 1 month through Meta Ads — a cold traffic → remarketing funnel, Lookalikes, and gradual budget scaling from $15 to $30/day. Niche: decorative numbers, party decor, children’s birthdays.
Services
Challenge
An online store selling decorative numbers and festive decor for children’s parties and birthdays. Strong seasonality, a limited budget, and an unstable flow of customers. The business needed an advertising system capable of scaling sales during the peak season.
Goal
Increase the number of sales, scale the ad budget, and keep ROAS above 200%. Achieve over UAH 200,000 in revenue — the goal was exceeded by 2.5x.
Results
327%
ROAS
494 598
Reach
31 802
Clicks
Key challenges
- strong seasonality — the peak had to be used to the maximum
- limited starting budget
- the need to warm up the audience before purchase
The key was the right funnel that turns the first contact into a purchase.
Meta Ads funnel structure
Cold traffic → audience warming → remarketing → sale.
Cold audience
- interests
- broad audiences
- lookalikes based on buyers
Warm audience
- product views over 7/14/28 days
- add to cart
- Instagram and Facebook engagement
Creatives
- photos of ready-made party photo zones
- examples of how the decorative numbers are used
- bright banners with decor ideas
Scaling
$15 → $30/day gradually after stabilization.
Result
- UAH 578,800 in revenue
- ROAS 327%
- 494,598 reach
- 31,802 clicks
- CPC $0.03
What Worked
The right funnel structure: cold → warming → remarketing.
Lookalike audiences based on buyers.
Emotion-driven creatives with ready-made party photo zones.
Gradual budget scaling.
Continuous landing page optimization.
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