How We Rebuilt Analytics and Stopped Budget Waste for CarProf Autokeskus

Key problems before launch

• Lead events were not configured correctly
• Meta was not receiving complete learning data
• campaigns could not be scaled because the algorithm could not “see” real results
• leads came in with fake phone numbers
• managers could not reach a large share of leads
• there were suspicious repeated IPs and bot submissions

In practice, the budget was being spent, but the system could not learn from real outcomes.

What we did

We did not “tweak” the old campaigns. We rebuilt the system from scratch.

• reconfigured the Meta Pixel
• checked event delivery
• set up proper conversion tracking
• checked form-submission logic

From that point on, every lead was actually being recorded.

Anti-spam and bot filtering

One of the main issues was bot leads. We:

• changed the form structure
• added extra verification steps
• implemented technical limitations
• installed code to block suspicious activity
• limited repeated submissions from the same IP
• set up protection against automated autofill

The goal was simple — filter out junk before it reached the sales manager.

Strict audience filtering

We rebuilt targeting:

• narrowed audiences
• removed irrelevant interests
• tested new combinations
• turned off campaigns that generated cheap but low-quality leads

The focus shifted from “cheap” to “actually reachable by phone.”

Optimization for quality, not quantity

We analyzed:

• answer rate
• real conversations
• budget-related inquiries
• purchase intent

Only after that did we scale the combinations that were bringing in real, live customers.

Creative strategy and positioning

The main emphasis was on trust and transparency. We were not just selling a car — we were selling peace of mind and safety.

• every vehicle goes through a full technical inspection
• the buyer gets a transparent condition history
• the entire technical side is checked before the sale
• the risk of buying a damaged or problematic car is minimized

The second focus was a wide selection for different budgets: first cars, family cars, and premium options.

The third direction was the in-house service center: diagnostics and repairs, so the customer is not left alone after the purchase.

Ad formats

We launched:

• video creatives with car walkthroughs
• videos demonstrating vehicle condition
• static creatives with specific offers
• ads focused on inspection and transparency
• creatives with prices and options for different budgets

Video worked well for warming up the audience and building trust. Static creatives drove faster decisions and lead submissions.

In one of the more effective periods from the provided ad account data, we saw 436 website leads with a reach of 58,045 and a cost per lead of €1.11.

Result of the creative strategy

• the number of random leads decreased
• the audience became more informed
• lead quality improved
• people came in already understanding that this is a trusted dealership

Result

• the advertising system was effectively rebuilt from scratch
• analytics became transparent
• bot leads were blocked
• the amount of spam dropped significantly
• lead quality improved
• campaigns could finally be optimized properly
• the algorithm started learning from real data