Growth of an Info Business Project in Poland to $0.28 per Follower and Stable Consultation Monetization
Services
Challenge
Iren Shara is a personal brand of an expert who helps migrants in Poland solve legal and social issues.
Instagram: https://www.instagram.com/irenashara/
Monetization is built around personal consultations, online webinars, and PDF guides. Based on this brand, a second project — Shara Consulting — was launched.
Goal
Build a stable flow of followers.
Reduce the cost of audience acquisition.
Build trust in the expert.
Convert the audience into consultations and products.
Scale the personal brand.
Results
Key challenges before launch
- the audience did not buy immediately
- a follower was expensive without a system
- trust in the expert had to be built first
How we solved it
- built a funnel through the follower
- used content as a nurturing tool
- ran systematic creative tests
- used an LTV model instead of direct selling
Results
The average cost per follower was reduced from ~$0.50 to $0.28.
$0.28 per follower is consistently below the niche average.
Click-to-follow conversion reached 44%.
We built an audience of several thousand followers and regular sales of consultations, PDF products, and webinars.
The main revenue comes from consultations after the audience has been warmed up.
- A long-term strategy outperformed direct selling.
- The personal brand became the foundation of trust.
- Content effectively sold by warming the audience up and overcoming objections.
Strategy
We stopped trying to sell head-on and built the funnel through the follower. The audience was not ready to buy immediately, so the sale was shifted to the stage after the follow.
Creatives
Simple content, specific value, and real-life cases worked best. This format felt like real help rather than advertising.
- expert videos
- real-life situations
- instructions
Audiences
- pain points
- life situations
- status in Poland
This allowed us to match user needs more precisely and improve follow conversion.
Funnel
Funnel: ad → follow → content → trust → direct message → purchase.
Optimization
Optimization was built around the follower, while taking downstream sales conversion into account.
Scaling
- launched a second brand
- expanded the product line
- increased traffic volume
After stabilizing the cost per follower, we scaled the budget and expanded the products.
Why it worked
In this niche, the user does not buy right away.
A follow creates the opportunity to warm up the audience and convert them into sales through trust in the expert.
What Worked
A long-term strategy outperformed direct selling.
The personal brand became the foundation of trust.
Content effectively sold by warming the audience up and overcoming objections.
A low-cost entry point through the follow improved the economics.
The LTV model created stable monetization through consultations and products.
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