600+ Contacts for a Restaurant in Kyiv: How We Turned Ads from “Likes” into Real Reservations
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Challenge
Satori is a Mediterranean restaurant in central Kyiv.
The main customer entry points were table reservations, messages, phone calls, and Google Maps.
Before our work started, advertising was based on boosted posts without a system or analytics.
Goal
Move to systematic advertising.
Start tracking real actions.
Increase the number of reservations.
Reduce the cost per result.
Results
Key challenges before launch
- ads were optimized for activity, not reservations
- part of the demand was lost without a direct-message channel
- there was no connection between ad spend and real actions
How we solved it
- systematic analytics through GTM
- conversion campaigns
- two acquisition channels working together
- event promotion in separate waves
Results
247 website leads and 392 Meta conversations — 639 target contacts in total.
The total budget was about $6,002.
The average cost per contact was around $9.4, while some campaigns delivered $4–$8 per result.
Messages generated a larger volume of inquiries at a lower contact cost, which made them the key channel for the restaurant.
These were not just leads — they were contacts that converted into reservations.
- We moved away from boosting posts.
- We introduced GTM-based tracking.
- We optimized for reservations.
What we did
We set up analytics through GTM, moved ads to conversion campaigns, and built a funnel through two channels: the website and messages. This is critical for a restaurant, because some users do not want to fill out a form but are ready to quickly write in direct and book a table.
Tracked actions
- reservations
- phone calls
- map clicks
- delivery orders
GTM became the way to work around the limitations of the booking platform and start tracking real post-click user actions.
Creatives
- restaurant atmosphere
- terrace
- live food presentation
- videos with guests
That is why creatives showing atmosphere and people performed better than creatives showing only food or menu items.
Event campaigns
- live music
- holiday dates
- special evenings
Event-focused campaigns helped quickly fill specific dates and themed nights.
Why it worked
The problem was not the advertising itself, but the conversion point.
Once we shifted from “likes” to real actions and connected multiple inquiry channels, advertising started producing reservations.
What Worked
We moved away from boosting posts.
We introduced GTM-based tracking.
We optimized for reservations.
Two acquisition channels: lead form + dialogue.
Creatives built around atmosphere and the dining experience.
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