$3.31 per Conversation in Designer Clothing: How We Generated 271 Inquiries in a Premium Segment
Services
Challenge
Mon Blanche is a Ukrainian women’s designer clothing brand founded in 2020.
The brand operates in an above-average price segment, where silhouette, fit, unique design, and aesthetics matter just as much as the clothes themselves.
Sales come through Instagram, direct messages, and the website, so the main task of advertising was to drive highly relevant potential clients into dialogue.
Goal
Generate targeted direct-message inquiries.
Reach a solvent audience.
Build a stable flow of inquiries.
Optimize the cost per conversation.
Results
Key challenges before launch
- a premium segment with more difficult lead economics
- a long decision-making cycle
- the need to warm users up through communication
How we solved it
- focused on direct messages
- used visually strong creatives
- combined broad audiences with algorithmic optimization
- constantly tested creatives
Results
We generated 271 targeted conversations at an average cost of $3.31.
For the designer clothing segment, this is a strong result because the audience is smaller and the average order value is higher.
Some campaigns delivered conversations at $2.3–$2.8.
Estimated purchase conversion was around 15%, which means roughly 40 sales from 271 conversations and an average customer acquisition cost of about $22.
Sales happened through direct-message communication after the initial inquiry.
- Strong visuals were critically important in a fashion segment.
- Direct messages became the key conversion point.
- Broad audiences performed well when paired with high-quality creatives.
Strategy
We focused not on clicks, but on messages (direct), because customers in this niche want to clarify details before purchasing. In a premium segment, purchases happen through communication, not immediately after the click.
Creatives
Live videos with the clothing, fit demonstrations, and dynamic visuals performed best. This made it possible to show fit, material, and how the clothes looked in real use.
- looks / outfits
- videos with models
- catalogue photos
- reels
Audiences
In the end, broad targeting plus strong creatives worked best. The algorithm found a solvent audience through the creative itself, which is why broad targeting outperformed narrow setups.
- broad audiences
- interests: fashion, brands
- look-alike
Funnel
Dialogue was the key stage before purchase, where all objections and clarifications were handled.
Optimization
We turned off weak combinations and scaled the strongest ones, focusing not only on conversation cost but also on lead quality.
Why it worked
In the premium clothing segment, clients do not buy impulsively.
The sale happens through communication, where the customer clarifies all details and makes a decision.
What Worked
Strong visuals were critically important in a fashion segment.
Direct messages became the key conversion point.
Broad audiences performed well when paired with high-quality creatives.
Continuous creative testing kept conversation cost under control.
Lead quality allowed a significant share of conversations to turn into sales.
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