How We Built a Stable Patient Flow Through a Check-Up Offer

Key challenges before launch

• low trust in medical advertising
• a complex product
• uneven lead cost

How we solved them

• a check-up as a soft offer
• simplifying the first step
• format testing and optimization of the best-performing combinations

Results

We generated 261+ leads on a total ad budget of $2,617.

The average lead cost was around $10.

The best campaigns delivered dialogs at $3.6–$4 and leads at $9–$13.

The cheapest inquiries came through messages ($3.6–$4), which created faster contact with the patient.

Some inquiries turned into paying patients and generated revenue through follow-up treatment.

• A check-up as the entry point lowered the barrier to the first contact.
• Working through dialogs built more trust.
• Audience segmentation increased the relevance of the offers.

Strategy

Instead of selling complex medical services, we created a simple and clear first step: a body check-up, women’s examinations, and basic diagnostics. A check-up moves the user from interest to the first real contact with the clinic, after which the clinic can upsell its core services. That makes this niche fundamentally long-term.

Structure

• messages (Messenger / Direct)
• lead forms
• segmentation by offers: women’s / general

Funnel: ad → message / application → check-up appointment.

This helped us identify the cheapest and most effective inquiry format.

Communication

In the medical niche, “care” works better than “hard selling”.

• an emphasis on prevention
• early diagnostics
• simple, clear wording
• no aggressive promises

This type of messaging lowers fear and distrust toward the clinic.

Why it worked

In the medical niche, people are not ready to buy services right away.

The check-up became a simple first step that turned the user into a patient.