422% ROAS in 30 Days for a Furniture E-commerce Store

Key problems before launch

• advertising was launched chaotically, with no strategy or audience understanding
• leads were either low-quality or too expensive
• the checkout process was too complicated — customers dropped off before purchase
• managers had no scripts and did not convert leads into sales effectively
• Instagram was not generating orders, and the website was not delivering stable results

The business was spending time and budget without a system — the result was unpredictable.

Strategy

We started with a full audit: analyzed the business model, studied the audience and competitors, and built a complete marketing strategy. The focus was on sales, not traffic or reach.

A full team was involved in the project: designer, SMM specialist, SEO expert, web designer, and sales manager.

Website optimization

• simplified page structure
• improved product cards
• added clear trust triggers
• rewrote some texts for sales
• added a “1-click order” button to minimize customer loss at checkout

Result: the number of orders increased 6x.

Sales department

We created scripts for managers:

• structure of the first contact
• correct product presentation
• handling objections
• follow-up logic

This increased lead-to-sale conversion even without increasing the advertising budget.

Advertising structure

Campaigns were rebuilt completely:

• separate campaigns for cold audiences
• remarketing
• catalog campaigns
• scaling through the most profitable positions

We continuously tested audiences, formats, and creatives — keeping only what delivered stable results.

Result

• $2,922 invested in advertising
• $22,270 in revenue generated
• ROAS 422%
• the number of orders increased 6x
• stable profitability within 30 days

All results are confirmed by Meta Ads Manager data. Campaigns are consistently running above the break-even point.