From 0 to 482 Keywords in the Top 10 in 12 Months: SEO Scaling in the Electronics and E-Mobility Segment
Services
Challenge
Fortuna is an online store selling electronics and e-mobility products. At the start, the site had almost no organic traffic: there was no SEO structure, semantic coverage was minimal, and category optimization was weak. In practice, the work had to start entirely from zero.
Goal
Build the SEO structure from scratch, cover commercial search queries, and push categories into Google’s Top 10. Scale organic traffic and create a stable sales channel without dependence on paid advertising.
Results
Key launch challenges
- the site had almost no organic traffic — a zero start
- there was no SEO structure or semantic coverage
- category optimization was weak
- visibility in Google was low
- everything had to be built from the foundation without an existing base
Starting from zero means first building the architecture, then filling it with semantics, and only after that expecting traffic.
Structure formation
We built the SEO architecture from scratch:
- SEO categories for electronics and e-mobility niches
- pages for brands
- pages for models
- SEO filters
- the right catalog hierarchy
Semantics and clustering
We built full niche coverage and split queries by intent:
- commercial queries
- model-specific queries
- branded queries
- informational queries
On-page optimization
- Title and Description optimization
- proper H-structure
- SEO texts for categories
- internal linking
- product card optimization
Technical optimization
- indexation audit
- speed optimization
- sitemap optimization
- fixing technical issues
Link building
- thematic resources and crowd marketing
- directories
- gradual growth of domain authority
Results in 12 months
- 482 keywords in Google’s Top 10
- 4,880 organic clicks
- 174,000 impressions
- CTR 2.8%
- average position 18
The graph shows stable growth with a clear upward trend throughout the year.
What Worked
The right SEO architecture from scratch — a clear foundation defined the pace and stability of growth throughout the year.
Large-scale semantic coverage: commercial, model-specific, branded, and informational queries on separate pages.
SEO filters and the right catalog hierarchy — they covered the long tail without manually creating thousands of pages.
Systematic optimization of product cards — it improved visibility at the level of individual products.
Twelve months of uninterrupted work — the stable upward trend is the result of consistency, not one-off actions.
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