How We Generated 802 Leads at $1.33 for an International Business Forum Through Advertising + SMM
Services
Challenge
The International Forum Industrial Evolution is a large-scale business forum held with the participation of the Kyiv Regional Military Administration, the Kyiv International Economic Forum, and Bila Tserkva Industrial Park. The goal was to bring together businesses, manufacturers, investors, and representatives of local authorities. The challenge was that the ticket platform did not support pixel tracking.
Goal
Attract a high-quality business audience and increase ticket sales. Build a funnel logic without direct pixel tracking and make advertising manageable and predictable despite the platform’s technical limitation.
Results
Key problems before launch
- the ticketing platform did not support pixel tracking
- without analytics, advertising could not be optimized or scaled
- the forum’s B2B audience required precise segmentation and the right content warm-up
- paid traffic and organic SMM had to be combined into one funnel
The platform’s technical limitation required a non-standard solution to preserve analytics.
Solution: pre-landing instead of direct traffic
Since the ticketing platform did not support pixel tracking, we created a pre-landing page as the analytics point between advertising and the platform. This allowed us to:
- track user behavior
- optimize campaigns for the “Buy Ticket” button
- make decisions based on data rather than intuition
Meta Ads
We tested different formats:
- video creatives
- static banners
- different business audience segments
Optimization was based on real actions people took on the pre-landing page — we reallocated budget to the most effective combinations.
SMM
- built a content strategy aligned with the forum identity
- managed Instagram and Facebook: stories, speaker announcements, audience warm-up
- strengthened trust through expertise and event status
Content helped build a community around the event and warmed the audience up for ticket purchases.
Result
- 802 leads
- $1.33 per lead
- around 40% of all ticket sales came from paid traffic + SMM synergy
What Worked
The pre-landing page as an analytics layer solved the technical problem of missing pixel tracking and preserved optimization capabilities.
The right funnel logic: ad → pre-landing → ticketing platform, with analytics at every step.
Clear audience warm-up through SMM increased trust in the event and prepared people to buy tickets.
Business audience segmentation and creative testing produced a low $1.33 CPL in a B2B niche.
The synergy between SMM and paid advertising — the two channels reinforced each other and together generated around 40% of ticket sales.
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