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$40,000+ in Sales for the E-bike Niche with a $1,980 Budget

How we generated $40,970 in e-bike sales with a $1,980 budget in 2 months through Meta Ads — 2195% ROAS, a cold → remarketing funnel, and gradual scaling from $50 to $100/day. Niche: electric bicycles.

Services

Challenge

An online store selling electric bicycles for city use and active recreation. A high average order value, a long decision-making cycle, and competition with marketplaces meant the business needed a full sales funnel, not just traffic.

Goal

Increase the number of sales and reach a stable revenue level of $10,000+ per month. Build an effective Facebook advertising system for a high-ticket product.

Results

2195%
ROAS
52
Purchases
$1 980
Ad budget

Key challenges

  • high average order value — a long decision-making cycle
  • the need to warm up the audience
  • competition with marketplaces and major stores

Even for a high-ticket product, Facebook Ads can generate stable sales — if the funnel is built correctly.

Funnel structure

Cold traffic → warming → remarketing → purchase.

Cold audience

  • interest-based audiences
  • broad audiences
  • lookalikes based on buyers

Warm audience

  • 7/14/28-day viewers
  • social media engagement over the last 28 days

Creatives

  • real-life product photos and functionality demonstrations
  • urban lifestyle usage
  • a focus on time savings and comfort

Scaling

$50 → $100/day gradually.

Result over 2 months

  • $40,970 in revenue
  • 52 purchases
  • ROAS 2195%
  • $1,980 budget
  • 61,514 clicks
  • 506 add-to-carts
  • average purchase cost $38.09

What Worked

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A full sales funnel for a high-ticket product.

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Lookalike audiences based on buyers.

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Remarketing to product viewers — bringing interested users back.

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Lifestyle creatives focused on benefits rather than technical specs.

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Gradual scaling from $50 to $100/day.

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