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CASE STUDIES

We work with projects of various scales and geographies, forming a team for the specific tasks of your business.

We would love to show you everything we have done, but the confidentiality of our clients is above all. Most of our projects are protected by NDA. Below we have collected those works that we can openly share.

COMPLETED PROJECTS

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Cover visual for the Secret Marketing case study on Google Ads segmentation for a fashion e-commerce brand

How We Increased ROAS by One Third for an E-commerce Fashion Brand Through Proper Ad Segmentation

May 1, 2026
Ad budget:
$1 250
Conversion value:
$11 500
ROAS growth:
+33%
Cover visual for the Secret Marketing case study on customer acquisition for a restaurant in Miami

$233k in Bookings at an Average Cost of $9: Systematic Customer Acquisition for a Restaurant in Miami

May 1, 2026
Conversion value
$233 175
Conversions
1 256+
Avg. cost
$9.70
ROAS
≈19.1
Cover visual for the Secret Marketing case study on user acquisition for a freelance review service

From $0.67 per Registration: How We Acquired 19,824 Users for a Freelance Service

May 1, 2026
Registrations
19 824
Ad budget
$13 390
Cost per registration
$0,67
Cover visual for the Secret Marketing case study on Google Ads lead generation for a medical clinic

How We Cut Lead Cost 5x and Generated 580+ Leads for a Clinic

May 1, 2026
Number of leads:
580+
Cost per lead:
$1,54
Lead cost reduction:
5x
Cover visual for the Secret Marketing case study on Google Ads scaling for electronics and gadgets e-commerce

Over $350K in E-commerce Revenue in the Electronics and Gadgets Niche

May 1, 2026
Revenue
14 070 358 грн
ROAS
32.5
Sales
2 533
Ad budget
432 557 грн
Cover visual for the Secret Marketing case study on lead generation for premium party tours

Selling Premium Party Tours Through Advertising

May 1, 2026
Target actions
500+
Ad budget
$1 371
Average action cost
$2.3–2.6
Cover visual for the Secret Marketing case study on lead generation for running training

How We Built a Stable Flow of Leads for Running Training Through a Simple Offer and Proper Segmentation

May 1, 2026
Website leads
82
Best CPL
≈$5.18
Cover visual for the Secret Marketing case study on premium wedding dress lead generation in the USA

Scaling a Premium Wedding Dress Brand in the USA: $6,443 Budget — 761 Leads

May 1, 2026
Ad budget
$6 443
Leads
761
Average order value
$2 500
Cover visual for the Secret Marketing case study on premium Audi car sales through test drives

Selling Premium Audi Cars Through Test Drives

May 1, 2026
Test-drive leads
239
Dialogs
58
Ad budget
$1 185
Average lead cost
$4–5
Cover visual for the Secret Marketing case study on Google Ads product segmentation for household goods

How Product Segmentation Drove 11,081 Conversions for Household Goods

May 1, 2026
Conversions
11 081
Total spend
UAH 1,402,306.21
Average cost per conversion
≈ UAH 126.55
Cover visual for the Secret Marketing case study on Facebook Ads lead generation for a window glazing business in the USA

From Ad Spend to Profit: How We Generated $60,000 with Facebook Ads from a $7,133 Budget in 3 Months

May 1, 2026
Revenue in 3 months
$60 000
Ad spend
$7 133
Leads
2 424
Cost per lead
$2,94
Cover visual for the Secret Marketing case study on Google Ads order cost reduction in the dessert niche

How We Reduced Order Cost from $35 to $3 in the Dessert Niche Through Google Ads

May 1, 2026
Conversions
185+
Average cost
~$3
Budget
~$800
ROAS
10–14+
Cover visual for the Secret Marketing case study on Meta Ads lead generation for residence permits in Europe

How We Generated 90+ Residence Permit Leads in Europe Through Audience Segmentation and Different Offers

May 1, 2026
Leads
92
Budget
$1 869
Cover visual for the Secret Marketing case study on Meta Ads scaling for an English school

2,000+ Leads at ~$8: How Proper Optimization Delivered Scale for an English School

May 1, 2026
Leads
2 031
Website leads
1 761
Budget
$42 414
Average cost
~$8.22
Cover visual for the Secret Marketing case study on Meta Ads reservation growth for a restaurant in Kyiv

600+ Contacts for a Restaurant in Kyiv: How We Turned Ads from “Likes” into Real Reservations

May 1, 2026
Website leads
247
Conversations
392
Total contacts
639
Budget
~$6 002
Cover visual for the Secret Marketing case study on Meta Ads ticket sales for a small dog owners event

How We Sold Out an Offline Event for Small Dog Owners on a Minimal Budget

May 1, 2026
Conversions
178
Dialogs
53
Cover visual for the Secret Marketing case study on patient acquisition through a check-up offer

How We Built a Stable Patient Flow Through a Check-Up Offer

May 1, 2026
Leads
261+
Budget
$2 617
Average cost
~$10
Best dialogs
$3.6–$4
Cover visual for the Secret Marketing case study on ROAS growth for a bed linen e-commerce business

How We Turned Bed Linen into a Business with ROAS 953%

May 1, 2026
Ad spend
$2 922
Revenue generated
$22 270
ROAS
953%
Cover visual for the Secret Marketing case study on lead generation in the investment arbitration niche

How We Found Clients with $1M+ Losses Through Advertising in the Investment Arbitration Niche

May 1, 2026
Leads
110
Cost per lead
$5.80
Clients
6
Budget
~$638
Cover visual for the Secret Marketing case study on lead qualification and B2B growth for a Kyiv coworking space

Coworking in Kyiv: 586 Leads at $3.97 and B2B Growth Through Proper Qualification

May 1, 2026
Conversations
586
Budget
$2 324,58
Average cost
$3,97
Cover visual for the Secret Marketing case study on Google Ads optimization for a supplements online store

Supplements Online Store: How We Optimized Advertising and Increased Orders

May 1, 2026
Conversions in month 1
263
Conversions in month 2
435
Conversion growth
+65%
CPA reduction
-10,47%
Cover visual for the Secret Marketing case study on Meta Ads ticket sales for the theater performance Fog

Selling Tickets for the Theater Performance “Fog” on a Minimal Budget

May 1, 2026
Target actions
163+
Average cost
~$0.5
Cover visual for the Secret Marketing case study on Meta Ads scaling for a military clothing e-commerce store

How We Scaled a Military Clothing Store to 568% ROAS and $89,666 in Revenue

May 1, 2026
Monthly revenue
$89 666
ROAS
568%
Sales
1 895
Ad spend
$15 777
Cover visual for the Secret Marketing case study on Google Ads growth for an Asian snacks online store

How We Significantly Increased Sales of Asian Snacks Through Advertising

May 1, 2026
Revenue
810 426 грн
ROAS
3.8
Sales
609
Ad budget
211 318 грн

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